From Retired Brand Exec to Natural Skin Care Line Maven | By Yvette Tan (Entrepreneur Philippines)

From Retired Brand Exec to Natural Skin Care Line Maven | By Yvette Tan (Entrepreneur Philippines)

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OUT OF RETIREMENT. “I retired in 2010 thinking I could be a full-time housewife,” says Rica King, a former global skin care brand executive and the founder of COCO Health Products, Inc. Photo by Jonathan Baldonado / Entrepreneur Philippines  Rica King headed a global skin care brand for 20 years before retiring to spend time with her family. As a high-ranking executive, King played a big role in securing wins for the brand in the Philippines and in Asia. It was her idea to offer whitening products, which were unheard of at that time, but have become de rigueur today. She managed to see the company grow to become a billion-peso business, and saw her products reach the top of their categories. She had done it all, and she was ready…
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Use Your Coconut! | By Philip Cu-Unjieng (The Philippine Star)

Use Your Coconut! | By Philip Cu-Unjieng (The Philippine Star)

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  "When Rica King retired a few years ago as country manager for a global skin- and body-care brand, it was with the full expectation that she would retire for good, and turn her back on the hurly-burly of running a business. Her management and marketing skills had made her a legend in the industry; starting trends on how to create visibility and awareness, and turning invaluable PR and marketing initiatives into solid sales growths and market share. But as is often the case with individuals who are destined to lead and innovate, the itch to start something new and face novel challenges was too hard to resist; and a new start-up, Coco HealthProducts has Rica at its helm. The SKU’s (Stock Keeping Units) of soaps/beauty bars, body wash and…
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COCOLINE Naturals: Unveiling the beautifying power of Virgin Coconut Oil

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In this day and age, thousands of fancy beauty products promise to make the skin more radiant than ever. However, one would be surprised to know that the real beauty secret of top Hollywood celebrities harnesses the power of the “miracle fruit,” and it comes in the purest form of the virgin coconut oil. Because of its rejuvenating effects, the virgin coconut oil has been glorified by today’s most beautiful faces including Angelina Jolie, Jennifer Lopez, Jennifer Aniston, Gisele Bundchen, the Victoria’s Secret angels, the Kardashians and even Madonna, who admitted that it is the secret to her everlasting glow and vitality. The science behind these wonders is simple. The virgin coconut oil is essentially rich in antioxidants like Vitamin E, which fight free radicals that cause common skin problems…
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